Employing instantly recognizable IP can also offer an immediate boost to user acquisition efforts due to reduced cost-per-install and improved conversion rates. Having familiar characters with a well-known storyline also makes it easier to generate sequels if a game is successful. Our research shows that among puzzle mobile players that have spent money in-game over the last six months, a third of them spend to unlock new collectibles or characters for their mobile games. It can also boost in-game revenue through the sale of skins and accessories. Using famous figures (a beloved cartoon character or a masked superhero) is another way to create a compelling narrative around the gameplay that will engage players and keep them coming back. All of these genres use relatable characters to take people on a journey of discovery. Games are a form of media, just like television, movies, and music. It's an effective way to rise above the noise. Investing in intellectual property (IP) - including beloved cartoons, well-known sports figures, film or TV stars, and the like - can raise the profile of your game and make it more appealing to a broader audience. That's why many game studios acquire the rights to use third-party characters, logos, and assets within their games. But in this very crowded, highly competitive market, it's increasingly difficult to make your puzzle game stand out, no matter how fun, clever, or engaging it is. They appeal to a wide range of fans, don't require huge investments of time from users, and can be played over and over. Puzzle games are among the most popular with mobile players, and for good reason.
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